Glossary Terms

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AccelerationInvestment5G

B2B

B2B is the acronym for business-to-business and describes a business model that focuses on the relationship between two or more companies.

In the Telefónica Germany world, the B2B unit is responsible for all products and services (connectivity, Wi-Fi, private networks, IoT products etc.) that are sold to enterprise customers of all sizes – from small and medium enterprises to large enterprises and multinational companies.

B2B vs. B2C

While B2C follows the widely known concept of creating solutions for end customers and thus advertising to them, B2B businesses, create solutions, products, and services for other companies. Therefore, they are confronted with entirely different business fields and target audiences, calling for special approaches to communication.

B2C

B2C is short for the term Business-to-Consumer and applies to companies and markets that have end customers as their target group.

In the Telefónica Germany world, the B2C unit is responsible for all products and services for the main brand o2 to the consumers.

B2P

The common acronym B2P stands for Business-to-Person and describes a relatively new concept of business relations in which people themselves are at the centre of a communication strategy.

In the Telefónica Germany’s world, B2P business unit focuses on Telefónica’s self-defined business partners, thus branded reseller, carrier, or other Telco players.

Corporate (Startup) Accelerator

Unlike regular accelerators, corporate accelerators are funded by a business corporation and focus on finding solutions that are specific to the own corporation to support and develop corporate innovation.

Startups profit from corporate accelerator programs because they get the chance to test their products and win a first client. The corporation profits by getting first-hand access to innovative ideas that are an ideal fit for its existing businesses

Corporate Innovation

Corporate innovation is the implementation of innovation opportunities into established business models.

Corporations usually focus on their core product and try to improve it gradually. However, they often miss the chance of developing and introducing innovations.

Startups, on the other hand, excel at re-imagining outdated business models and are therefore offering innovative ideas more often. On that account, startups can help established corporations to find new solutions. To compete, corporate innovation is necessary for both, established corporations and startups.

Demo Day

Demo days are events that are organised by incubators, accelerators or even Venture Capital firms.

Selective startups can pitch their solutions in a defined time to a jury, that consists of investors or business units of a corporation or both. Demo days are a great chance for young businesses to connect and showcase their ideas to different stakeholders at once.

Incubator

Startup incubators are institutions that support startups during their founding process. By providing mentorship, IT-infrastructure etc., innovators receive the necessary means for refining business ideas that are based on innovation.

Incubator vs. Accelerator

While incubators and accelerators are both ways of supporting startups that involve mentoring and providing networks, the two have a few differences: Startup incubators rarely include financial funding and usually support startups that are at the beginning of their business ideas, while accelerators work with startups having MVPs already.

Paid Pilot Project

A pilot project is an opportunity for a corporation to test a new business solution, and big a chance for the startup that has developed the solution.

It can build the foundation for landing an exclusive contract with the corporation. The idea is that a company tests an innovation for a limited period and in a smaller scale to see if a larger investment might be lucrative. A pilot project should be as risk-free as possible for both parties.

If startups are getting paid for the pilot project, it can be defined as paid pilot project.

Paid Pilot Project at Wayra Germany

A paid pilot project from Wayra Germany offers startups the possibility to test their solution in a joint PoC with a business unit from Telefónica.

Besides getting up to €25.000 equity free budget for four months, startups additionally get mentoring, coaching, office space, partnership perks and access to an international startup ecosystem.

Proof of Concept

A Proof of Concept (PoC) is the creation of a feasibility study for a project.

The goal of PoC between a Corporate and a Startup is to validate a shared concept in a representative small market or similar environment to then scale it.

Proof of Concept vs. Pilot Project

Compared to a pilot project in which products or services are tested on a real market for a short period of time by a certain target group, a proof of concept (PoC) focuses on demonstrating the feasibility of a product or service.

Scale Up

A scale up is a startup that has passed the initial stage and is now in the phase of growth. This means it has a product market fit and thus also a proof of concept. There is already some revenue but for the scale up to continue to grow, it still needs external capital.

Startup Mentor Program

Founding a startup and navigating the business world can be overwhelming, challenging and stressful.

Most information is not readily available to founders. Instead, they need to find ways to educate themselves on legal aspects, funding possibilities, business networks, etc. Startup mentor programs support them by connecting them with business mentors – people who are already successful and have mastered what the founders are yet to learn.

Startup Mentor vs. Coach

A startup mentor is experienced in business and shares their knowledge and expertise with a mentee. While a mentor is an expert in a particular business area due to years of experience in this industry, a coach has typically received special training to help clients reach their full individual potential. Mentors usually offer mentoring in addition to their actual position in a company, whereas coaches provide coaching as their full-time profession.

Venture Client Model

The venture client model refers to the establishment of (pilot) customer relationships between startups (ventures) and corporate entities (clients). Instead of equities, the corporate acquires the startup's product.

At Wayra, we are looking for startups and their solutions for certain problems of our mother company, establishing a customer-supplier relationship between ourselves and the startup.

The advantage is that we only look for relevant innovation: We scout startups after a request from a business unit, and therefore provide real value for both sides: the startups and the corporate.

Acceleration

B2B

B2B is the acronym for business-to-business and describes a business model that focuses on the relationship between two or more companies.

In the Telefónica Germany world, the B2B unit is responsible for all products and services (connectivity, Wi-Fi, private networks, IoT products etc.) that are sold to enterprise customers of all sizes – from small and medium enterprises to large enterprises and multinational companies.

B2B vs. B2C

While B2C follows the widely known concept of creating solutions for end customers and thus advertising to them, B2B businesses, create solutions, products, and services for other companies. Therefore, they are confronted with entirely different business fields and target audiences, calling for special approaches to communication.

B2C

B2C is short for the term Business-to-Consumer and applies to companies and markets that have end customers as their target group.

In the Telefónica Germany world, the B2C unit is responsible for all products and services for the main brand o2 to the consumers.

B2P

The common acronym B2P stands for Business-to-Person and describes a relatively new concept of business relations in which people themselves are at the centre of a communication strategy.

In the Telefónica Germany’s world, B2P business unit focuses on Telefónica’s self-defined business partners, thus branded reseller, carrier, or other Telco players.

Corporate (Startup) Accelerator

Unlike regular accelerators, corporate accelerators are funded by a business corporation and focus on finding solutions that are specific to the own corporation to support and develop corporate innovation.

Startups profit from corporate accelerator programs because they get the chance to test their products and win a first client. The corporation profits by getting first-hand access to innovative ideas that are an ideal fit for its existing businesses

Corporate Innovation

Corporate innovation is the implementation of innovation opportunities into established business models.

Corporations usually focus on their core product and try to improve it gradually. However, they often miss the chance of developing and introducing innovations.

Startups, on the other hand, excel at re-imagining outdated business models and are therefore offering innovative ideas more often. On that account, startups can help established corporations to find new solutions. To compete, corporate innovation is necessary for both, established corporations and startups.

Demo Day

Demo days are events that are organised by incubators, accelerators or even Venture Capital firms.

Selective startups can pitch their solutions in a defined time to a jury, that consists of investors or business units of a corporation or both. Demo days are a great chance for young businesses to connect and showcase their ideas to different stakeholders at once.

Incubator

Startup incubators are institutions that support startups during their founding process. By providing mentorship, IT-infrastructure etc., innovators receive the necessary means for refining business ideas that are based on innovation.

Incubator vs. Accelerator

While incubators and accelerators are both ways of supporting startups that involve mentoring and providing networks, the two have a few differences: Startup incubators rarely include financial funding and usually support startups that are at the beginning of their business ideas, while accelerators work with startups having MVPs already.

Paid Pilot Project

A pilot project is an opportunity for a corporation to test a new business solution, and big a chance for the startup that has developed the solution.

It can build the foundation for landing an exclusive contract with the corporation. The idea is that a company tests an innovation for a limited period and in a smaller scale to see if a larger investment might be lucrative. A pilot project should be as risk-free as possible for both parties.

If startups are getting paid for the pilot project, it can be defined as paid pilot project.

Paid Pilot Project at Wayra Germany

A paid pilot project from Wayra Germany offers startups the possibility to test their solution in a joint PoC with a business unit from Telefónica.

Besides getting up to €25.000 equity free budget for four months, startups additionally get mentoring, coaching, office space, partnership perks and access to an international startup ecosystem.

Proof of Concept

A Proof of Concept (PoC) is the creation of a feasibility study for a project.

The goal of PoC between a Corporate and a Startup is to validate a shared concept in a representative small market or similar environment to then scale it.

Proof of Concept vs. Pilot Project

Compared to a pilot project in which products or services are tested on a real market for a short period of time by a certain target group, a proof of concept (PoC) focuses on demonstrating the feasibility of a product or service.

Scale Up

A scale up is a startup that has passed the initial stage and is now in the phase of growth. This means it has a product market fit and thus also a proof of concept. There is already some revenue but for the scale up to continue to grow, it still needs external capital.

Startup Mentor Program

Founding a startup and navigating the business world can be overwhelming, challenging and stressful.

Most information is not readily available to founders. Instead, they need to find ways to educate themselves on legal aspects, funding possibilities, business networks, etc. Startup mentor programs support them by connecting them with business mentors – people who are already successful and have mastered what the founders are yet to learn.

Startup Mentor vs. Coach

A startup mentor is experienced in business and shares their knowledge and expertise with a mentee. While a mentor is an expert in a particular business area due to years of experience in this industry, a coach has typically received special training to help clients reach their full individual potential. Mentors usually offer mentoring in addition to their actual position in a company, whereas coaches provide coaching as their full-time profession.

Venture Client Model

The venture client model refers to the establishment of (pilot) customer relationships between startups (ventures) and corporate entities (clients). Instead of equities, the corporate acquires the startup's product.

At Wayra, we are looking for startups and their solutions for certain problems of our mother company, establishing a customer-supplier relationship between ourselves and the startup.

The advantage is that we only look for relevant innovation: We scout startups after a request from a business unit, and therefore provide real value for both sides: the startups and the corporate.

Investment

Demo Day

Demo days are events that are organised by incubators, accelerators or even Venture Capital firms.

Selective startups can pitch their solutions in a defined time to a jury, that consists of investors or business units of a corporation or both. Demo days are a great chance for young businesses to connect and showcase their ideas to different stakeholders at once.

5 G

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